Senior Manager, Brand Marketing - Starbucks
Company: Nestl-- SA
Location: Seattle
Posted on: October 31, 2024
Job Description:
Senior Manager, Brand Marketing - Starbucks The Nestl--
Professional Solutions at Nestl-- USA leverages its position as the
world's largest food and beverage company to bring brands that you
enjoy in your home, to other areas of your life such as the
workplace, restaurants, hotels, and your neighborhood College or
University. Our portfolio of products and solutions includes
beloved brands such as Stouffer's, Coffee mate, Nescaf--, and
Starbucks. With our extensive networks and industry knowledge, we
offer unparalleled support and guidance to foodservice operators,
ensuring their success in a competitive market. We strive to
contribute to a healthier future by providing the finest
ingredients and operational knowledge to every type of foodservice
operation.This position is not eligible for Visa Sponsorship.The
Senior Manager, Brand Marketing will strategically drive the
comprehensive management of the P&L, the development and
planning of consumer, customer & market led brand strategies and
marketing plans for the Starbucks portfolio of brands generating
sales to deliver annual operating goals exceeding $700M.
Responsibilities include portfolio management and analysis, B2B &
B2C marketing plan development including brand & promotional
planning, innovation pipeline development, commercialization and
portfolio optimization.Responsibilities include:
- Ability to develop and lead robust business case development,
effectively articulating insight led rationale, measurable KPIs
laddering to broader business goals.
- Improve and enhance capabilities in data-led assessment,
leading the development of strategic plans grounded in
customer/consumer insights.
- Represent the organization to establish the plan roadmap,
critical strategies to win and best practices to optimize ways of
working.
- Establish and lead implementation of marketing learnings and
insights that aid continuous improvement, driving prioritization
and/or course corrections to existing strategies as needed.
- Lead development and performance culture building functional
capability, foster collaboration, teamwork, and performance
excellence.
- Serve as primary lead maintaining critical external partnership
and vendor relationships including Starbucks and creative agency
relationships with Nestl-- business strategies.
- Collaborate with cross-functional brand team, channel
development, operations, sales and other critical business partners
to build, deliver and drive results of planned programs.
- Drive and manage team delivery of flawless end to end project
management via close collaboration with a wide range of
cross-functional teams.
- Effectively track, analyze and communicate plan on a regular
basis to inform current and future plan efforts.
- Identify and communicate best practices and leading process
improvement where needed.
- Own and be responsible for effective program budget
management.Summary of Experience:
- 6-8+ years product and business/marketing management strategy
experience in B2B environments.
- Min 6 or more years of managing complex large-scale business,
product or marketing projects.
- 2 or more years managing and developing direct reports.
- Bachelor's Degree required. MBA preferred.Required Knowledge,
Skills and Abilities:
- Demonstrated experience driving and inspiring insight-led plans
to deliver strong, impactful creative product meeting consumer and
business objectives.
- Strong analytic abilities centered on consumer and customer
intelligence and data. Ability to synthesize insights and
demonstrate strong presentation and storytelling in a clear and
concise narrative.
- Ability to lead cross-functional teams, driving organizational
and planning clarity and applying strong problem-solving
principles.
- Functions effectively with ambiguity and able to work in a
highly matrix environment.
- Strong communication skills with keen ability to balance
multiple priorities and deliver timely results.
- Ability to set expectations and hold individuals and team
members accountable.
- Seeks and provides honest, transparent feedback.
- Excellent facilitation, written and verbal communication skills
with adaptable approach.The approximate pay range for this position
is $170,000.00 to $190,000.00. Please note that the pay range
provided is a good faith estimate for the position at the time of
posting. Final compensation may vary based on factors including but
not limited to knowledge, skills and abilities as well as
geographic location.Nestl-- offers performance-based incentives and
a competitive total rewards package, which includes a 401k with
company match, healthcare coverage and a broad range of other
benefits. Incentives and/or benefit packages may vary depending on
the position.It is our business imperative to remain a very
inclusive workplace. To our veterans and separated service members,
you're at the forefront of our minds as we recruit top talent to
join Nestl--. The skills you've gained while serving our country,
such as flexibility, agility, and leadership, are much like the
skills that will make you successful in this role. In addition,
with our commitment to an inclusive work environment, we recognize
the exceptional engagement and innovation displayed by individuals
with disabilities. Nestl-- seeks such skilled and qualified
individuals to share our mission where you'll join a cohort of
others who have chosen to call Nestl-- home.The Nestl-- Companies
are an equal employment opportunity and affirmative action employer
seeking diversity in qualified applicants for employment. All
applicants will receive consideration for employment without regard
to race, ethnicity, color, gender, gender identity, age, religion,
national origin, ancestry, disability, perceived disability,
medical condition, genetic information, veteran status, sexual
orientation, or any other protected status, as defined by
applicable law.
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Keywords: Nestl-- SA, Olympia , Senior Manager, Brand Marketing - Starbucks, Executive , Seattle, Washington
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